Happenings is a platform that easily puts discount student rush tickets into the hands of college students who are interested in attending performing arts events but do not purchase tickets due to not wanting to attend alone, not knowing what performance best suits their interests, or are reluctant to pay for full price tickets.
By allowing a student to register their schedule and their particular arts likes and dislikes, the Happenings platform helps fill empty seats with interested young student audiences. The service is aimed at students who may by too strapped for cash, who are too busy to schedule the time to attend a performance, or who may simply have incorrect notions about what is required to go to the ballet or symphony to bother seeking these opportunities for themselves. Furthermore the Happenings application dynamically integrates cultural calendars, peer performances reviews, what-to-wear instructions, and exclusive performance commentary.
The initial information architecture and wire frame design for Happenings. The majority of the Fall 2011 semester was spent user testing the wire frame and user work flow of the project. The changes that came from user testing include button size, visual information structure, and application functionality.
Final Screen Shots
The current mock includes visual text and graphic hierarchy to prompt the user to start at the top of the screen and work downward. To avoid users having too many taps within the application, all event pages include a production summery, peer reviews, and production trailers. This version allows for users to immediately purchase discount tickets, (or request that they receive a message when tickets become available).
Mid Mock Ups
User tests indicate that users need a strong visual cue to prompt them to navigate through the landing page to the other options. Furthermore, users ask for peer reviews to be one of the first onscreen items when looking at an event page, (rather than reviews buried within the application).
Early Mock ups
Early visual mocks of Happenings incorporate the iterative changes from the user tests of the wire frames. Rather than text about the performance or company, user’s ask for large visual images from each production. These large images serve as buttons that link the user to event information or multimedia content.